Table of Contents

Welcome to our brand guide!

In these pages, we will guide you through the essential elements that make up our brand and help you understand how to use them to create consistent and compelling communications.

Couple with children sailing.
NAMING

Ensuring the Correct Use of the Oak IQ Name and Tagline

Our logo is the cornerstone of Oak IQ's visual identity, embodying our values of growth, wisdom, and modernity. The name "Oak IQ" must always be presented with clear distinction, never as "oakiq," "Oakiq," or "oakIQ." This consistency ensures that our brand is recognized and respected across all platforms.

Our tagline, "Stronger. Smarter. Oak IQ." distills our brand's core values. "Stronger" highlights the enduring strength of the oak, while "Smarter" emphasizes the intelligence of "IQ."

Always present the tagline in this order to maintain its impact and convey the perfect balance of strength and intelligence that defines Oak IQ.

Logo & Mark

Ensuring Clarity  in Logo Usage

The primary version of the Oak IQ logo focuses on the clarity of the typography, presenting the brand name with simplicity and elegance. It is used in most applications, ensuring that our name is clearly visible and instantly recognizable.

To maintain the logo's integrity and impact, always surround it with sufficient clear space. This space is defined by the height of the "O" in "Oak IQ." The logo should never be reproduced in a size smaller than 24 pixels in height for digital applications, ensuring legibility and clarity.

colors

A Symphony of Hues

Oak IQ's color palette features vibrant shades that inject energy and dynamism into our brand identity.

primary
PANTONE 289 C
#07223b
primary-gradient
#020202
#07223b
primary-darker
PANTONE 296 C
#0d1e2e
primary-lighter
PANTONE 431 C
#575f61
primary-subtle
PANTONE 7543 C
#a1b0b4
secondary
PANTONE 1265 C
#917036
secondary-gradient
#917036
#A78D5E
secondary-darker
PANTONE 133 C
#735a2b
secondary-lighter
‍PANTONE 466 C
#b9a175
secondary-subtle
PANTONE 7534 C
#e7ddcb
light-1
PANTONE Cool Gray 3 C
#cfcfcf
light-2
PANTONE Cool Gray 1 C
#f8f8f8
light-3
PANTONE 000C White
#ffffff
typography

Typography that Speaks

Typography is a critical component of Oak IQ's visual identity, seamlessly blending clarity and modernity. While our primary typeface sets the tone for our brand, the Montserrat font is used as a reliable alternative in scenarios where the primary font is not accessible, such as in local files and certain digital applications. This ensures consistency and maintains the integrity of Oak IQ's visual language across all platforms.

primary type

Roboto Serif

Google font
Medium
Medium Italic
Headings
secondary type

Roboto

Google font
Bold
Regular
Light
Taglines
Paragraphs
design assets

Echoing Modernity Through Concentric Ellipses

To reinforce the modernity of the Oak IQ brand and establish a deeper connection with the natural elements we draw inspiration from, we have developed a unique family of design assets in the form of concentric ellipses. These shapes mirror the rings found in wood, symbolizing growth and continuity, while also embodying the sleek, contemporary aesthetic that defines our visual identity. Access the .png files here.

Man on top of a mountain enjoying the view.
Couple enjoying the sea and drinking champagne.
Woman resting on the edge of the bathtub.
Couple having a drink and enjoying the sunset
primary
#01FDFF
primary-gradient
#223B4E
#00E9EB
primary-darker
#04D1D2
primary-lighter
#95FEFF
primary-subtle
#D7FFFF
light-1
#E2EEF6
light-2
#F2F9FE
light-3
#FDFDFD
dark-1
#182D3D
dark-2
#324F65
dark-3
#48708E
dark-gradient
#0E1922
#142633
primary type

Jones*

Medium
Medium Italic
Headings
Paragraphs
secondary type

Montserrat

Medium
Medium Italic
Headings
Paragraphs
Man on top of a mountain enjoying the view.
Consistency is the key

Questions?

Please follow our guidelines meticulously for trust and recognition. Feel free to reach out to Bruno, Creative Director at Apta Agency if you have any questions.