Welcome to our brand guide!
In these pages, we will guide you through the essential elements that make up our brand and help you understand how to use them to create consistent and compelling communications.
Ensuring the Correct Use of the Oak IQ Name and Tagline
Our logo is the cornerstone of Oak IQ's visual identity, embodying our values of growth, wisdom, and modernity. The name "Oak IQ" must always be presented with clear distinction, never as "oakiq," "Oakiq," or "oakIQ." This consistency ensures that our brand is recognized and respected across all platforms.
Our tagline, "Stronger. Smarter. Oak IQ." distills our brand's core values. "Stronger" highlights the enduring strength of the oak, while "Smarter" emphasizes the intelligence of "IQ."
Always present the tagline in this order to maintain its impact and convey the perfect balance of strength and intelligence that defines Oak IQ.
Ensuring Clarity in Logo Usage
The primary version of the Oak IQ logo focuses on the clarity of the typography, presenting the brand name with simplicity and elegance. It is used in most applications, ensuring that our name is clearly visible and instantly recognizable.
To maintain the logo's integrity and impact, always surround it with sufficient clear space. This space is defined by the height of the "O" in "Oak IQ." The logo should never be reproduced in a size smaller than 24 pixels in height for digital applications, ensuring legibility and clarity.
A Symphony of Hues
Oak IQ's color palette features vibrant shades that inject energy and dynamism into our brand identity.
PANTONE 289 C
PANTONE 296 C
PANTONE 431 C
PANTONE 7543 C
PANTONE 1265 C
PANTONE 133 C
PANTONE 466 C
PANTONE 7534 C
PANTONE Cool Gray 3 C
PANTONE Cool Gray 1 C
PANTONE 000C White
Typography that Speaks
Typography is a critical component of Oak IQ's visual identity, seamlessly blending clarity and modernity. While our primary typeface sets the tone for our brand, the Montserrat font is used as a reliable alternative in scenarios where the primary font is not accessible, such as in local files and certain digital applications. This ensures consistency and maintains the integrity of Oak IQ's visual language across all platforms.
Echoing Modernity Through Concentric Ellipses
To reinforce the modernity of the Oak IQ brand and establish a deeper connection with the natural elements we draw inspiration from, we have developed a unique family of design assets in the form of concentric ellipses. These shapes mirror the rings found in wood, symbolizing growth and continuity, while also embodying the sleek, contemporary aesthetic that defines our visual identity. Access the .png files here.
Questions?
Please follow our guidelines meticulously for trust and recognition. Feel free to reach out to Bruno, Creative Director at Apta Agency if you have any questions.